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Content Designer

You’ll help to create digital products and services that people prefer to use over other options. Words play a big part in that. You’ll draft content to make sure it meets the needs of our users.


You’ll need to:

  • understand the design process focused around the user
  • identify and articulate user needs
  • decide, write, edit and publish accurate digital content
  • write needs of users as clearly, simply and efficiently as possible
  • use plain simple English, optimised for web/mobile device/social media and in line to Government Digital Service (GDS) design standards
  • use clear, clean, concise content
  • take complex language and processes and make them simple to understand
  • make informed decisions of best way to present complex information to users
  • understand results of user testing and iterate this into content
  • identify ways to improve content to iteratively improve the product
  • make sure our user journey is the best it can be and meets all the user needs