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Promoting the statements

This section provides information about:

  • promoting your local benefits
  • the promotional tools that will be provided to you

Add logos to TRS or ABS communications

We recommend adding your logo to all TRS and ABS communications.

Our research tells us that employees will read a communication with their employer’s logo.

We also recommend including details about TRS and ABS in local communication tools to build employees’ awareness that the project is being supported at a local level. For example: employee magazines.

Nominate a TRS or ABS champion

We strongly recommend nominating a TRS or ABS champion to support employees when the statements are available.

This might be someone from your HR Reward Team who has a clear understanding of your employee engagement strategy.

The champion should understand:

  • what the project is
  • what information is available for employees
  • how employees can access their statements

They might also hold workshops to show employees how to access their statement.

Promote your local benefits (ESR)

For organisations that use ESR, the local benefits section of the statement is your opportunity to promote the benefits you offer to your employees.

It's really important for employees to understand the full value they receive from working at the NHS – the benefits you offer are a big part of this.

You can promote your local benefits in the online statement by uploading a local benefits page.

Quick tips

Here are some tips to help you when you write your local benefits page:

  • give an overview of each benefit.
  • highlight the advantage to employees of selecting each benefit you offer.
  • communicate the associated cost savings e.g. if the benefit is via Salary Sacrifice make reference to the text and National Insurance savings.
  • tell employees where they can get more information about each of the benefits.

Provide details for employees to be able to contact the benefits providers

Useful tools you will need

You can access a range of useful tools that we have made available.


Total Reward Statements and Annual Benefit Statements Overview - this video provides an overview of the statements and helps employees identify what type of statement they’ll receive.

What is a Total Reward Statement? - this video is aimed at ESR employees and provides information about what is included in a TRS, how to access it and where to find further help and guidance.

What is an Annual Benefit Statement? - this video is aimed at non-ESR employees and provides information about what is included in an ABS, how to access it and where to find further help and guidance.

Internal communication articles for local use

Local communications pack (Word: 57.5KB) - contains email, intranet and magazine article templates for you to adapt and use for your organisation.

Local benefits page (Word: 262KB) - sets out the type of information you could include in the local benefits page of the TRS (ESR organisations only).

Branding guidelines

Visual identity for branding local communications (PDF: 633KB) - provides information about the visual identity for TRS/ABS to ensure consistent branding is used on all materials produced.

Images for local communications use

A selection of images and icons for you to use as needed:

Bubble, icon, logo and strapline images (Zip: 3.8MB)

Characters (Zip: 1.42MB)